Cases

Brands I've built, bottlenecks I've cleared.

A selection of projects across sales, brand, and live events. Some have been running for years. Others cleared the bottleneck in weeks.

Jahrhunderthalle Frankfurt · since 2017

Musiksneak Frankfurt — from a forgotten room to a lasting brand.

Reactivation of the historic 1960s bar beneath Jahrhunderthalle Frankfurt. Three stages, three unknown acts per evening, no line-up announced — trust in the booking as the format's DNA. Almost eight years later, a fixture in Frankfurt's concert calendar.

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Sofar Sounds Frankfurt · since 2015

From nothing came a movement.

Brought the global Sofar Sounds format to Frankfurt in 2015, built it actively for three years, then handed it to a new team. The series has run for ten years — and even survived Corona. Artists from Israel, Mexico, Brazil, Italy, and England were our guests.

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EVER Health · since 2024

Foundation first. Then growth.

HubSpot CRM, lead structures, monetization logic, and customer success set up for a B2B HealthTech platform — within months. A clean foundation, not scaling hacks. Including a founding experts program, newsletter setup, and first trade-fair appearances.

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