· About
Who I am.
Can't be summed up in a job title. An economist who built concerts. A salesperson who thinks about brand psychology. A consultant who'd rather do it himself. The combination is the story.
What sounds like many worlds is at its core the same craft: building structures, building trust, bringing people together.
Two worlds, the same mechanics.
Culture and stage
For over ten years I've been building event formats. Music Sneak in Frankfurt, Sofar Sounds Frankfurt, Cosmo Social Club in Berlin. Every format from nothing — no artist name to pull people in, no venue the city already knew.
What I took from it: how to build trust from zero. How to bring together people who would otherwise never have met. How a brand emerges — not through budget, but through repetition and consistency.
B2B sales
In parallel came sales. Six years across software, IT, real estate, and culture. twotickets, talque, UpVisit. Today I support founders operationally — among others in the build-up of EVER Health, and in structuring sales and marketing at Real Life Interaction and the talque brand.
What I took from it: what sales systems look like when they survive more than a single quarterly campaign. Why most sales problems aren't sales problems but perception problems. Why founders often don't know how their market sees them. And why that gap is the real growth obstacle.
The connection
Sounds like two worlds. It's not.
Both are building from nothing. Both run on the same mechanics: trust, timing, perception. Both fail not at the idea, but at the mechanics behind it.
Perception follows rules.
In 2016 I wrote my bachelor's thesis at Goethe University Frankfurt on identity-based brand management and processing fluency in the career development of musicians. Sounds academic, and it was. But what I worked through theoretically back then is now my practical tool.
Identity is who a brand or founder really is. Image is how the market sees them. The two rarely sit exactly on top of each other. My job is to recognize that gap and close it — before it becomes the bottleneck.
Perception follows rules. Whoever knows them builds better pitches, clearer positioning, more durable brands. Sales isn't primarily technique or script. It's perception in motion. That's exactly where I work.
Build, don't advise.
I live in Berlin. I grew up in the Odenwald, studied in Frankfurt, and the connection there has stayed.
What drives me: build, don't advise. Take responsibility, don't recommend. I've never understood how someone can hand off a plan and walk away before the first thing has been done. My place is next to the founders, not across from them.
Let's talk.
When something's stuck, I find the bottleneck and clear it. Thirty minutes is usually enough to see where things are really stuck.
Book intro call